Vegetable Delivery Service

First-year of university Small branding task:

Brief:

Create a basic branding portfolio for the following fictitious scenario:

we are to imagine a company that delivers organic groceries to people's homes.

The company is a mature start-up and is only 2 years old. It has no retail outlet so the total front-facing interaction (shopping, customer service, etc.) is managed entirely online via an app.

Additionally, the deliveries are made using a fleet of electric vehicles to reinforce their ethos of sustainability, natural produce, and kindness to the environment.

Research:

firstly, I began research by creating a concept board on padlet, this was to get an idea on different colours that could be useful as well as examples of other organic grocers etc. As well as this approach I knew I wanted a short and snappy name and so I started googling synonyms to words like "grow" and "Vegetables" as well as translating these words into other languages (which is how I got the name Tyfu - because in welsh this means "to grow" or "Growing") from this step all I had to do was find inspiration on my padlet page before beginning the design process.

Execution of project:

For the execution of this project I began by making my logo and font - then I produced some advertising images and these are what I created:

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